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Coca-Cola Is Leaning on Hollywood to Win over Gen Z
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2 Articles
2 Articles
Coca-Cola is leaning on Hollywood to win over Gen Z
With events like its Haunted Fanta Factory, a partnership with Universal and Blumhouse, Coca-Cola wants to own Halloween.Coca-ColaCoca-Cola's Fanta is going big on Halloween with a haunted house with Universal and Blumhouse.It's the latest example of how it's using Halloween as a way to get to Gen Z.Fanta wants to be to Halloween what Coke is to Christmas.This Halloween, horror fans will be invited to a live experience from Coca-Cola's Fanta, wh…
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Fanta, which is Coca-Cola's second oldest brand, wants to "touch" Gen Z this Halloween. And it's trying to do it by leveraging Hollywood and... Fanta: How it's trying to be for Halloween what Coca-Cola is for Christmas - ΙΝΑΤΕΜΟΠΟΡΙΚΙ
Coverage Details
Total News Sources2
Leaning Left1Leaning Right0Center0Last UpdatedBias Distribution100% Left
Bias Distribution
- 100% of the sources lean Left
100% Left
L 100%
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