[Opinion] Fake reviews, a bewildered family: Following the threads of a candidate’s business empire

Fake reviews, a bewildered family: Following the threads of a candidate’s business empire

A Liberal candidate in suburban Melbourne paints himself as a successful “small businessman”. I started looking into his businesses, and found some very surprising results.

The Internet has become the perfect showcase for millions of consumers who, day after day, make their purchases relying on the opinions of other users. The OCU has detected a worrying increase in false reviews that manipulate buying decisions and put at risk the confidence of the Spanish consumer. These fictitious evaluations represent a serious problem for those seeking truthful information before buying products or contracting services, especi…