US EditionFairtrade Remains the “Go-to” Ethical Label for Shoppers Thanks to Its Clear Link to Responsibly Made Products
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Fairtrade remains the “go-to” ethical label for shoppers thanks to its clear link to responsibly made products
Once again Fairtrade is the most visible and trusted ethical label in the UK for shoppers of all ages, especially amongst non-parents and millennials / Gen X, according to research findings released today by GlobeScan and Fairtrade. Prompted awareness of the Fairtrade label is very high at 94 percent, while visibility on products has increased. Some 71 percent of shoppers recognise the Fairtrade label more often than other leading labels, an…
Previously only coffee or cocoa, today also fresh fruit, wine or cotton products. Interest among Czechs in ethically grown and produced goods, or fair trade, is growing. There are already almost three thousand certified products on the market. This was confirmed to Czech Television by the director of the Fairtrade Czech Republic and Slovakia organization and representatives of retail chains who were contacted.
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