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Tim Cook Was Hand-Picked to Lead Apple. Some Say It’s Time for Him to Go

UNITED STATES, JUL 13 – Tim Cook will become chairman amid a major management reshuffle as several top Apple executives retire and the company faces AI delays and rising competition, despite a 16% stock drop this year.

  • Last week, Apple revealed that Jeff Williams, who has served as the company’s longtime COO, plans to retire later this year as part of a major executive team restructuring.
  • The leadership changes come as Apple faces criticism for lagging in artificial intelligence and innovation, fueling calls from some investors for CEO Tim Cook's replacement.
  • Apple's shares have fallen about 16% this year despite a 1,500% gain since Cook became CEO in 2011, while rivals like Meta and Microsoft gained 25% and 19% respectively.
  • Analysts like LightShed and Walter Piecyk say Apple needs a product-focused CEO now and warn that missing out on AI could alter Apple's long-term growth.
  • Despite succession concerns, the board remains confident Cook will lead at least several more years, with no immediate successor ready following Williams’ departure.
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Lean Left

Why these analysts think it’s time for a new Apple CEO

Two analysts are calling for the replacement of Apple CEO Tim Cook, who was hand-picked by Steve Jobs to succeed him in 2011. But Apple’s setbacks in AI have some questioning whether he’s still the right person for the job.

·Atlanta, United States
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Merca2.es broke the news in on Sunday, July 13, 2025.
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