EY: CPG Brand Relevance Faces ‘Negative Drift’ - The Food Institute

EY: CPG Brand Relevance Faces ‘Negative Drift’ - The Food Institute

Legacy CPGs are losing consumer relevance to agile upstarts – but AI, innovation, and a shift to “disruptive optimism” offer hope.

EY report: Consumer products industry battling relevance as structural behaviours test ability to grow - Business Review

The consumer products (CP) industry is facing a critical juncture according to a new report and research released by EY. “The EY State of Consumer Products” report, which surveyed more than 500 CP manufacturers and retailers, more than 20,000 consumers, 190 CP CEOs across the globe, and conversations with 24 industry executives. The report offers […] The post EY report: Consumer products industry battling relevance as structural behaviours test …