US EditionExternal retail media team behind Coles 360 to be brought in-house
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External retail media team behind Coles 360 to be brought in-house
Retail Mediaworks’ Redworks team, which has been behind the creation and growth of Coles’ retail media business, will be brought in-house at Coles Group next month in a bid to strengthen to business.Since its inception in 2021, the Redworks team has operated behind-the-scenes running Coles 360, supporting its establishment, scale-up, and commercial achievements. This includes […]
Retail MediaWorks’ ‘Redworks’ team to transition into Coles 360
Retail MediaWorks has announced that the Redworks team will transition into Coles Group, as part of the next phase of growth for Coles 360, Coles’ retail media business. Since its inception in 2021, Redworks has operated as the dedicated team behind Coles 360, supporting its establishment, scale-up and commercial success. Over the past four years, Redworks has delivered end-to-end media strategy, sales partnerships and ad operations – helping sh…
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