US EditionExperiential Retail Media: The Next Frontier
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2 Articles
In an increasingly fragmented digital ecosystem, brands face the challenge of integrating multiple fronts with data, technology, commercial equipment, media and retail platforms. In that sense, in an exclusive interview with Ricard Ribas, Globant Gut’s Head of Business Management, he pointed out the importance of Retail Media, Digital Shelter and technology in digital transformation. And it is that Retail Media, or advertising within platforms, …
Experiential Retail Media: The Next Frontier
Advertisers are expected to pour over $62 billion into retail media this year, up more than $10 billion from last year, making it the go-to channel for ad spend. Built on a strong foundation of first-party retailer data and closed-loop measurement, the U.S. retail media ad market is moving beyond e-commerce into new ad formats, […]
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