US EditionExperience Economy: How China’s Gen Z is redefining value
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Experience Economy: How China’s Gen Z is redefining value
For China’s Gen Z, consumption isn’t just about products or price—it’s about how things feel. Welcome to the experience economy, where emotional payoff and personal meaning matter more than function. And it’s already reshaping everything from weekend hobbies to nightlife. Take the rise of wild herb foraging. This spring, digging for greens became one of the trendiest weekend activities. Young people drove for hours to find the right spot, follow…
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