Tesla plans Model Y costing at least 20% less to produce to defend China share, sources say
- Tesla plans to produce a lower-cost version of the Model Y in Shanghai, aiming to regain market share after facing a price war in China, according to three knowledgeable sources.
- Mass production of the new Model Y is set to start in 2026, utilizing existing production lines at Tesla's Shanghai Gigafactory.
- The Model Y, which retails from 263,500 yuan, was the best-selling car in China for 2023 and 2024, but competition has intensified from domestic brands like BYD and Xiaomi.
- Tesla's market share in China dropped to 10.4% last year from 11.7% in the previous year, as mentioned in the report.
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CEO: Car dealers don't want to take Tesla by storm
Selling your Tesla has become more difficult. Several car dealers do not want to take them in for sale and prices are on the way down. – I believe in a price reduction of up to 20 percent. Tesla also has quality problems, says Ronny Svensson, CEO of the company car company Ynnor.
Exclusive: Tesla plans Model Y costing at least 20% less to produce to defend China share, sources say
Tesla will make a lower-cost version of its best-selling Model Y in Shanghai, three people with knowledge of the matter said, aiming to regain ground lost during a price war in its second-largest market.
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