Selena Gomez Addresses Rare Beauty’s Future Amid Sale Speculation

Thank God We're Finally Getting a Fragrance From Rare Beauty

Selena Gomez announced that her makeup brand, Rare Beauty, is launching a fragrance in August 2025. Read about the details here.

Selena Gomez Has Bottled Her Engagement Scent

“Some of my best memories were made while I was creating this scent in a little test tube,” the star says of the gourmand scent.

Selena Gomez Addresses Rare Beauty’s Future Amid Sale Speculation

Selena Gomez isn’t looking too far ahead. When it comes to her famed beauty brand, the Rare Beauty founder is concentrating on the here and now—despite online speculation that the company may soon...

Rare Beauty’s New Perfume Is the Modern Take on Gourmand We Needed

Allure Editors spritzed Rare Eau de Parfum—the new perfume from Selena Gomez's Rare Beauty. Read on for our honest review.

EXCLUSIVE: Selena Gomez Opens Up About Launching Rare Beauty’s First Fragrance, and What It Means to Her

"Some of my best memories were when I was creating this," Gomez said of developing Rare Eau de Parfum, dropping on Aug. 7 at Sephora (with early app access on Aug. 6). She's also introducing Fragrance Layering Balms.

Selena Gomez wanted fragrance bottle to be inclusive

Selena Gomez's fragrance bottle was designed with the help of a rehab facility and hand therapists because of her own experiences with dexterity problems.