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Meta Calls €200M Pay-or-Consent Fine 'Unlawful'
EUROPEAN UNION, JUN 27 – The European Commission fined Meta €200 million and warned of daily penalties up to 5% of global turnover for failing to comply with Digital Markets Act consent rules.
In April 2025, the European Commission imposed a €200 million fine on Meta due to violations related to its pay-or-consent advertising model under the Digital Markets Act.
The fine followed a Commission investigation starting in March 2024 that found Meta's model improperly leveraged user data despite subsequent limited adjustments.
Meta introduced changes last November allowing users to pay for ad-free access or receive free service with less personalized ads, but the Commission deemed these insufficient.
Meta called the decision "incorrect and unlawful," is appealing, and argued it is unfairly singled out as the only company barred from offering both subscription and free ad-supported services.
The Commission cautioned that Meta could face daily penalties starting 27 June 2025 if it fails to comply, while emphasizing its commitment to applying EU regulations fairly to maintain balanced competition.