US EditionMike Ashley's Frasers Takes Near 6% Stake in Struggling Sportswear Brand Puma
Frasers Group's 5.77% stake positions it as Puma’s second-largest shareholder amid the brand’s 20.1% sales decline and strategic restructuring, market data shows.
- On Thursday, a stock-exchange filing showed Frasers Group took a 5.77% stake in Puma under Mike Ashley, making him Puma's second-largest shareholder after Anta Sports.
- Puma, German sportswear brand, reported last month a 20.1 percent sales decline and a net loss from continuing operations of 357.2 million euros, citing a strategic reset.
- Shares in Puma rose more than 6% in mid-morning trade after the filing, following Anta Sports' January purchase of a 29% stake for 1.5 billion euros.
- Given Puma's supply ties to Sports Direct, the stake has clear commercial implications as Puma supplies Sports Direct, which generates most of Frasers' profits, while Frasers declined to comment.
- Past moves—including a withdrawn 111 million pound Mulberry bid—show Ashley's activist pattern, with efforts to influence Boohoo and acquisitions like Matches, which entered administration after Frasers bought it.
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Frasers Group acquires stake in struggling Puma - RetailDetail EU
British retail billionaire Mike Ashley is acquiring a 5.77% stake in German sports brand Puma through his investment vehicle Frasers Group. The investment immediately makes Ashley one of the largest shareholders in the company, which is currently going through a difficult period.
Frasers Group builds 6% stake in struggling Puma
Mike Ashley’s retail empire has added another high-profile investment to its portfolio after Frasers Group quietly built a near 6 per cent stake in the German sportswear brand Puma. Regulatory filings on the German stock exchange revealed that the owner of Sports Direct, Flannels and House of Fraser now controls a 5.77 per cent holding in Puma. The disclosure triggered an immediate reaction in the market, sending Puma’s shares up almost 10 per c…
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