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American Eagle Foot Traffic Falls Nearly 9% Year-Over-Year Amid Sydney Sweeney Controversy

American Eagle's controversial Sydney Sweeney campaign coincides with a 9% year-over-year drop in U.S. store traffic despite a 16% rise in stock price, data shows.

Summary by Forbes
Foot traffic is down at American Eagle by almost 9% year-over-year for the week of Aug. 3, according to retail data firm Pass_by.

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Retail Brew broke the news in on Monday, August 11, 2025.
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