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Exclusive: Beyond Meat is ditching ‘Meat,’ pivoting to Beyond

Summary by Fast Company
Seated across a table from me at a rented loft near Wall Street in late July, Beyond Meat CEO Ethan Brown is digging into a bowl of Beyond Ground, his company’s latest product, which debuts July 29, goes on sale via the company’s website in August, and promises more protein per serving than beef. But this isn’t just any product demo; it’s a company overhaul. With this launch, Beyond Meat is becoming merely Beyond and turning its focus away from …

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Fast Company broke the news in on Tuesday, July 29, 2025.
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