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A Slim New iPhone Model? What We Know About Apple’s ‘Awe Dropping’ Event Today

Apple introduces the ultra-thin iPhone 17 Air and new Apple Watch models with advanced AI and health features, aiming for a 2% sales growth to 232 million units in 2026, analysts say.

  • Apple is staging an 'Awe Dropping' showcase Tuesday, live-streamed at 6pm BST on Apple website and YouTube, promising major hardware reveals.
  • Amid investor and market pressure, Apple is emphasising AI, health and design to boost its ecosystem, positioning iPhones with AI-driven features and adapting to tariff pressures and India's market role.
  • Apple will reveal four new iPhones including the ultra-thin iPhone 17 Air with a 6.6-inch OLED and single 24-megapixel rear camera, while Pro models may add a 48-megapixel camera.
  • Some analysts project Apple may raise prices on Pro models as investor excitement persists, supporting an estimated 2% sales increase to 232 million in 2026.
  • Beyond phones, Apple plans major updates to iPad Pro, Vision Pro, Apple TV, and HomePod mini, plus Apple Intelligence features like live translation and new Apple Watch 11 and Watch Ultra 3 models.
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Apple's 'Awe Droppings' fall close to the tree

: iPhone 17 Air shows company lightening up

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MacRumors broke the news in United States on Monday, September 8, 2025.
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