US EditionEveryone Buys Store Brands – But One In Four Shoppers Don’t Know It
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Everyone Buys Store Brands – But One In Four Shoppers Don’t Know It
Remember the old hidden-camera TV commercials where a fancy restaurant’s fresh-brewed coffee was replaced by instant coffee crystals, and none of the patrons seemed to notice? Apparently something very similar is happening in grocery stores across the country, as shoppers have replaced their favorite name-brand products with store brands – and more than a quarter of them haven’t noticed at all. That’s one of the findings in a new report from Num…
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