US EditionLincoln Discovers The Even Affluent Buyers Wont Pay For A Subscription For Heated Seats - AutoSpies Auto News
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Even Rich People Don’t Want To Pay A Monthly Subscription For Heated Seats
Buyers of premium vehicles don’t want to pay recurring subscriptions. According to Lincoln, those buyers would rather have the cost baked into the MSRP of the vehicle. Many automakers are doing exactly that, meaning that second-hand buyers of used luxury cars will often be the ones paying for recurring subscription costs. Lincoln finally figured out something consumers have been shouting about for years: car buyers don’t want subscriptions. I kn…
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