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Europe's mass-market carmakers under 'enormous pressure', Volkswagen CEO says

Blume said Europe’s mass-market carmakers need stronger policy support as Volkswagen pursues job cuts, possible factory closures and a broader turnaround.

  • Volkswagen Chief Executive Oliver Blume stated that Europe's high-volume, mass-market carmakers are under "enormous pressure" due to aggressive price competition from Chinese electric vehicle manufacturers and high domestic operating costs.
  • Speaking at an industry event alongside the Paris Motor Show, Blume emphasized that high-volume carmakers operate on thin profit margins that are increasingly unsustainable without political support and flexible regional regulations.
  • The European automotive sector is urging policymakers to introduce incentives for local manufacturing and adjust emissions compliance timelines to protect the continent's industrial job base.
  • The warnings coincide with major European brands—including Volkswagen, Stellantis, and Renault—unveiling affordable new EV models to regain market share amid rising fuel prices and cheaper imports.
  • The competitive strain comes as Volkswagen proceeds with significant internal restructuring, including cost-cutting measures, potential factory closures, and labor negotiations across its European operations.
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Center

VW stands with its back to the wall. The car maker is trying to make up for the floor and save money. How can the car maker get back on a green branch?

·Essen, Germany
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Lean Right

The European assemblers asked, on Tuesday (13), that public policy makers take more measures to help them face Chinese competition and the transition to electric vehicles, while the fall in BMW and Stellantis deliveries in the third quarter highlighted the pressure on the sector. The European mass-produced car industry is under enormous pressure, said Volkswagen's CEO Oliver Blume, during an event held alongside the Paris Motor Show, renewing ca…

·Rio de Janeiro, Brazil
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Center

The group's CEO, Oliver Blume, has explained that the most important thing is that it is the manufacturers themselves who "mark the course".

·Madrid, Spain
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KreiszeitungKreiszeitung
+5 Reposted by 5 other sources
Center

Blume demands advantages for European added value. Suppliers could benefit – but does an origin label help against China's cost advantage?

·Syke, Germany
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Lean Left

Paris, Port de Versailles. Mobile.bg team from the place of the event. Volkswagen Group CEO Oliver Blume has taken a strong stand in defense of the European car industry, advocating for the new regulations, which are titled “Made in Europe”. The initiative, framed within the framework of an ambitious Industrial Accelerator Act, aims to provide a fair field for local producers to speak out against the increasingly aggressive onslaught of Asian co…

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Reuters broke the news in London, United Kingdom on Sunday, October 11, 2026.
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