Europeans or Asians? The Country that Leads in Mexico with Its Reliable and Accessible Cars

Mexicans like Japanese vehicles . It is not a fashion or the result of aggressive campaigns. It is a sustained preference, built on attributes that have made the Mexican consumer feel: fuel efficiency, low maintenance costs, mechanical reliability and an accessible offer. Unlike other markets in Latin America, where European brands have predominant positions, in Mexico are Japanese —Nissan, Toyota, Honda, Mazda, Suzuki, Mitsubishi and Subaru — t…