Swedish Consumers Are Sounding the Alarm: Hidden Advertising About Junk Food Is Being Spread by Influencers

Dagens Nyheter.

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Two out of three suspicious advertising posts about unhealthy food made by influencers lack advertising labeling, assesses the Swedish Consumers Association. – Many use manipulative methods to trigger quick purchasing decisions, warns Secretary General Johanna Hållén.

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Influencers promoting unhealthy food, fast fashion, and financial products on social media aren't always transparent about it, according to the Consumers' Association. The association, along with 15 other European consumer organizations in the EU, is calling for better regulations and enforcement. Fast fashion is cheap clothing that doesn't last long. The European consumer organizations examined 350 examples of fast fashion advertising and 300 p…

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The study shows that the influenceers n disclose the link to the s marks in 67% of the v gods in which they promoted "fast food".