US EditionEurope’s Tourism Industry Shows Resilience Amid New Global Economic Uncertainty and US Tariffs in Early 2025 - EUROPE SAYS
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The State of the Global Attractions Industry
Initial 2025 Insights With the first four months of 2025 now in the books, global optimism for the year ahead is tempered by market volatility, geographical unrest, the threat of tariffs, and political uncertainties. While the winter months limit operations at attractions in the northern hemisphere, attractions located in the southern hemisphere have seen mixed results.
European Travel Maintains Momentum in Early 2025 Despite Rising Global Uncertainty
European tourism maintained strong momentum into early 2025, demonstrating remarkable resilience despite a backdrop of economic uncertainty and geopolitical tensions. The latest “European Tourism: Trends & Prospects” report for Q1 from the European Travel Commission (ETC) shows that international tourist arrivals increased by 4.9% in the first quarter of 2025 compared to the same period in 2024, with nights up 2.2%.
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