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European airlines are waging a first-class battle to woo rich travelers who like turning left

Summary by Business Insider
Air France's upgraded first-class suite has five — yes, five — windows.Claire-Lise HAVET/Courtesy of Air FranceAir France unveiled a new first-class suite, joining rivals Lufthansa and British Airways.They appear to be prioritizing US destinations as transatlantic travel soared post-pandemic."It's unbelievable what Americans are paying to come over here," said Air France-KLM CEO Ben Smith.European airlines are upgrading their most premium option…

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Business Insider broke the news in United States on Wednesday, March 26, 2025.
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