US EditionEU Commission Clears Mars' $36 Billion Kellanova Deal
The European Commission found no evidence of reduced competition or higher prices after a months-long probe of Mars’ $36 billion acquisition of Kellanova.
- On Monday the European Commission unconditionally approved Mars, Inc.'s $36 billion acquisition of Kellanova, clearing the last regulatory hurdle for a December 11, 2025 close.
- The European Commission opened an in-depth probe in June into concerns Mars could use greater negotiating power to push higher prices with retailers in the European Economic Area, but concluded the deal would not raise competition concerns this year.
- Andrew Clarke said the deal will bring more choice by expanding the group's brands as Kellanova's Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats and RXBAR join Mars' portfolio alongside M&Ms, Snickers and Whiskas.
- Upon completion, Kellanova common stock will be delisted and cease trading on the New York Stock Exchange, and leaders said `will be some areas of overlap we will look at`, Steve Cahillane said.
- Industry analysts say the deal marks increased consolidation across snacks, signaling a new era in the global snacking sector that could push rivals to protect retail shelf space and bargaining power while consumers face more choice and pricing scrutiny amid inflationary pressures.
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Food In Canada
Mars-Kellanova merger clears all regulatory hurdles
Mars receives unconditional approval from the European Commission for its pending acquisition of Kellanova. All required regulatory approvals and clearances for the pending transaction have now been obtained. Mars and Kellanova anticipate closing the transaction on Dec. 11, 2025. Upon close, Kellanova’s portfolio of snacking brands, which includes Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats, RxBar and Kellogg’s international cereal brand…
The European Union announced on Monday that it authorized the purchase by the US agri-food giant Mars of its compatriot Kellanova, who owns among others the Pringles chips and some cereal products sold under the Kellogg’s brand. The European Commission, which opened this summer an investigation into this transaction of 31 billion euros (36 billion dollars), announced in August 2024, said that it concluded that it would not cause competition prob…
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