EssenceMediacom Hires Former iProspect Leader Marcelle Hoyek

EssenceMediacom Sydney appoints Marcelle Hoyek client managing director

WPP Media has appointed Marcelle Hoyek as client managing director at EssenceMediacom Sydney, putting her in charge of a heavyweight client roster including Lion, HBO Max, Uber, Commonwealth Bank and KFC. Hoyek joins from iProspect, where she spent three years as national managing director. Dentsu axed the iProspect brand last week, merging it and Carat into Dentsu Media for all but international clients. In conversation with Mumbrella, Hoyek sa…

WPP Media appoints Marcelle Hoyek to lead EssenceMediacom Sydney client portfolio

WPP Media has appointed Marcelle Hoyek to lead its EssenceMediacom client portfolio in Sydney, which includes Lion, HBO Max, Uber, Commonwealth Bank, KFC and UPI.   Hoyek brings extensive agency leadership experience, with a strong reputation for building high‑performing teams, delivering commercial impact and fostering cultures where people and clients thrive. She joins EssenceMediacom Sydney as Client Managing Director at a pivotal moment, wit…

EssenceMediacom Hires Former iProspect Leader Marcelle Hoyek

EssenceMediacom didn't waste time adding another star to their line up.