US EditionESPN sets viewership records with massive spike in young watchers during Wild Card Series
ESPN's Wild Card Series viewership rose 64% year-over-year, with viewers under 35 increasing by 89% and those 17 and under by 108%, setting new records.
- ESPN set viewership records during baseball's Wild Card Series due to a spike in young viewers.
- Game 3 of the Boston-New York Yankees series averaged 7,439,000 viewers, marking a new single-game record for the Wild Card Series.
- Viewership for the under-35 demographic increased by 89% from last year, with a 108% rise for kids 17 and under.
- Overall Wild Card Series viewership rose by 64% compared to last year.
12 Articles
12 Articles
MLB wild-card viewership spikes 64% on ESPN
ESPN set viewership records during baseball's wild-card series last week, fueled by a significant spike in watchers from young demographics, and the network announced Monday that Game 3 of the Red Sox-Yankees series averaged 7,439,000 viewers.
Associated Press News
ESPN sets viewership records with massive spike in young watchers during Wild Card Series
ESPN set viewership records during baseball's Wild Card Series, driven by a surge in young viewers. Game 3 of the Boston-New York Yankees series averaged more than 7 million viewers, marking a single-game record under the current format.
Wild Card round smashes viewership records under current format
Baseball fans couldn’t get enough Wild Card Series action last week. The four series in the opening round of MLB’s postseason set viewership records and saw huge spikes in interest among younger viewers. In total, the 11 Wild Card Series games -- all of which aired on ESPN networks -
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