US EditionEpsilon Exec: AI-Powered Identity will Democratize Advertising – Beet.TV
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Epsilon Exec: AI-Powered Identity will Democratize Advertising – Beet.TV
CANNES — In a noisy marketing environment, how does a brand cut through the hubbub and deliver truly personalized experiences? Mike Ng thinks they need a holistic, 360-degree view of their customers — and predictive AI can lend a hand. In this video interview with Beet.TV, Ng, chief revenue officer, Epsilon, said connected identity fuels AI to provide “one view, one vision, one voice,” to “ubiquitously address and find their consumers in the bes…
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