Encountering romantic temptation nudges men and women toward different types of purchases

Encountering romantic temptation nudges men and women toward different types of purchases

When people in relationships are faced with romantic temptation from someone other than their partner, it can trigger a subtle shift in their spending habits. A new study published in Current Psychology found that men in this situation tend to favor experiences—like going to concerts or dining out—while women are more likely to choose tangible goods such as electronics or home decor. The researchers argue this is a way for people to enhance thei…