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Emma Stone Tries to Smash Her Way Out of a Tech Problem in Squarespace's Super Bowl 60 Ad
Emma Stone’s 30-second film-noir ad highlights her real-life domain name struggle and aims to raise awareness about securing online identities, part of Squarespace’s 12th Super Bowl campaign.
- On Feb. 4, Squarespace revealed Unavailable, a 30-second spot starring Emma Stone that will air during Super Bowl 60 between the first and second quarters.
- Anchoring the campaign, the game-day spot centers on Emma Stone's journey to reclaim her namesake domain and includes "The Negotiation" and a PSA urging viewers to secure online real estate.
- Made in-house and shot on analogue film, the ad enlisted Yorgos Lanthimos to direct and involved Superprime, Trim NY, One of Us, and Company 3, with crews admitting computers were harmed during filming.
- Squarespace secured emmastone.com, and Emma Stone said, `Having the opportunity to play myself in my own home was a joy and a memory I won't soon forget, despite the pain that came rushing back. Thank you Squarespace for honoring my experience.`
- The campaign positions the spot as Squarespace's 12th Super Bowl ad, with David Lee saying, `We approach our Super Bowl spots like film rollouts` and highlighting Stone's first Big Game commercial with Lanthimos' direction this year.
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Emma Stone Reveals Why She Avoids Using Instagram
Fernando Allende/Broadimage/ShutterstockEmma Stone isn’t interested when it comes to social media. In a Feb. 4 interview with Rolling Stone to promote her first Super Bowl commercial, the actor explained why she doesn’t have her own Instagram account — or even use the app at all.The actor teamed up with Squarespace for her first Super Bowl ad, reuniting with her Poor Things and The Favourite director Yorgos Lanthimos, who filmed Stone in her own…
·New York, United States
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swxlocalsports.com
swxlocalsports.comSquarespace and Emma Stone Confront the Stakes of Domain Ownership in Super Bowl LX Campaign
/PRNewswire/ -- Squarespace, the design-driven platform helping entrepreneurs build brands and businesses online, unveiled its 12th Super Bowl campaign...
·United States
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Coverage Details
Total News Sources12
Leaning Left3Leaning Right0Center4Last UpdatedBias Distribution57% Center
Bias Distribution
- 57% of the sources are Center
57% Center
L 43%
C 57%
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