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Emarketer: TikTok's share of U.S. social commerce nears 20%
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Emarketer: TikTok's share of U.S. social commerce nears 20%
NEW YORK — Year-end holiday shopping is proving to be significant boost for social commerce, a rapidly growing subsector of e-commerce. A report released this week by Emarketer suggests that social commerce will grow by double digits through the remainder of the decade. A notable portion of that growth is projected to come from TikTok.Since its U.S. launch in September 2023, TikTok Shop has become a social commerce juggernaut, according to Emark…
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