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Elon Musk's X Bolsters Antitrust Lawsuit With Additional Advertisers

X has expanded its antitrust lawsuit to include Nestlé, Abbott Laboratories, Colgate, Lego, Pinterest, Tyson Foods, and Shell as defendants.
The lawsuit alleges that members of the Global Alliance for Responsible Media conspired to boycott advertising on X after Musk's takeover.
X is seeking trebled compensatory damages and claims that the boycott harmed its competitiveness and user engagement.
The outcome of this case could reshape the digital advertising industry and set a precedent for future antitrust cases.

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Svenska Dagbladet

+2 Reposted by 2 other sources

Elon Musk sues Lego over X-boycott

Elon Musk's media platform X is now suing toy manufacturer Lego for "illegal boycott" of X as an advertising platform. According to the lawsuit, Lego and a number of other global companies stopped advertising on X when Elon Musk became the owner of the platform in 2022, which was then still called Twitter. Musk has previously sued several other companies for the same thing. Now...

1 month ago·Stockholm, Sweden

X expands lawsuit over advertiser ‘boycott’ to include Lego, Nestlé, Pinterest, and others

X is now suing more advertisers in an antitrust lawsuit focusing on what the company’s CEO Linda Yaccarino has claimed is a “systematic illegal boycott.”

1 month ago·United States

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Business Insider

+2 Reposted by 2 other sources

Elon Musk's X is suing more advertisers over ad 'boycott'

Nestlé, Abbott Laboratories, Colgate, Lego, Pinterest, Tyson Foods, and Shell have been added as new defendants in X's antitrust lawsuit.

1 month ago·United States

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Benzinga

Elon Musk's X Bolsters Antitrust Lawsuit With Additional Advertisers

Elon Musk's X has expanded its antitrust lawsuit, incorporating more prominent advertisers into the list of defendants. The lawsuit charges these advertisers with a collective conspiracy to boycott advertising on the platform after Musk's takeover.

1 month ago·New York, United States

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blkalerts.com

BLK ALERTS - X expands lawsuit over advertiser ‘boycott’ to include Lego, Nestlé, Pinterest, and others

X is now suing more advertisers in an antitrust lawsuit focusing on what the company’s CEO Linda Yaccarino has claimed is a “systematic illegal boycott.” The company formerly known as Twitter first filed the lawsuit against the World Federation of Advertisers and its brand safety initiative the Global Alliance of Responsible Media in August 2024. […] © 2024 TechCrunch. All rights reserved. For personal use only.

1 month ago

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