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An Exhausted ‘Assassin’s Creed Shadows’ Hits Back At Elon Musk

On March 25, 2025, Elon Musk ignited a viral feud by calling the upcoming Assassin's Creed Shadows a terrible game after HasanAbi promoted it, leading to responses from streamers, game studios, and the Tesla CEO on X.
The controversy began after HasanAbi, a political livestreamer, promoted Assassin's Creed Shadows in a sponsored livestream and on his Bluesky account, prompting Musk to call him a "fraud" who was only playing the game "just for the money".
Musk's comments referenced earlier allegations that he hired gamers to power-level his character in Path of Exile 2, a claim made by Twitch streamer Quin69 in January 2025, suggesting Musk's gaming credibility was questionable.
Ubisoft's official Assassin's Creed account clapped back at Elon Musk on X with the retort, "Is that what the guy playing your Path of Exile 2 account told you?", which received over 164,000 likes, vastly outpacing Musk's original comment's 12,000 likes.
Following the online exchange, HasanAbi challenged Musk to a duel in Elden Ring and to appear on one of his streams, while other content creators like Asmongold supported the accusations of Musk using outside help and Mark "Grummz" Kern criticized Ubisoft for working with Hasan, further fueling the online buzz around Assassin's Creed Shadows.

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The Independent

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Assassin’s Creed fires back at Elon Musk by mocking his alleged video game cheating

After months of culture war outrage over Assassin’s Creed Shadows having a Black protagonist, its creator Ubisoft chose the way of the warrior

3 days ago·London, United Kingdom

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Boing Boing

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Elon Musk made fool of by Assassin's Creed social media team

Like a hidden blade right to the heart. You may have noticed the recent controversy around Assassin's Creed Shadows, the last hope of flagging game developer Ubisoft – and if you haven't, I'm jealous of you. While for the most part it looked like more Assassin's Creed – bland, bloated and not likely to turn the company's fortunes around after several flops in a row – a certain faction of capital G Gamers nonetheless catapulted the game into the …

2 days ago·United States

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BroBible

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'Assassin's Creed' Windmill 360 Dunked On Elon Musk With One Of The Biggest Ratios In Social Media History

elon musk assassin creed Elon Musk may own X, formerly Twitter, and routinely game the algorithm to boost his content, but sometimes the power of social media is simply too wild and free for even the richest man in the world to control. Earlier this week, Musk got ratio’d into oblivion by the official Assassin’s Creed account. After commenting that a social media influencer and Twitch streamer was a “sell out” for promoting the new Assassin’s Cr…

2 days ago

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PC Mag

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Ubisoft Roasts Elon Musk Over His Dubious PC Gaming Credentials

After Musk slams Assassin's Creed Shadows as a 'terrible game' that Ubisoft paid a streamer to promote, the developer reminds the CEO that he paid people to play PC games for him.

3 days ago·United States

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Polygon

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Elon Musk just got ratioed by the Assassin’s Creed X account

Ubisoft’s official X account for the Assassin’s Creed series popped off Tuesday afternoon as the massive franchise responded to offhand criticism from Elon Musk. The reply was a roast for the ages. The interaction happened when Musk responded to a tweet from Mark Kern (@Grummz), a former Blizzard developer who is now more widely known for his support of Gamergate. Kern posted a screenshot of a recent ad post from political commentator and stream…

3 days ago

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Know Your Meme

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Elon Musk Gets Ratioed By The Official 'Assassin's Creed' On His Own Website After Calling Hasan Piker A Fraud

Elon Musk's attempt to clown on Twitch streamer Hasan Piker for playing _Assassin's Creed: Shadows_ backfired after the official X account for Ubisoft's _Assassin's Creed_ brought up his _Path of Exile 2_ fraud gamer controversy.

3 days ago

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