US EditionEddy Cue touts ‘record-breaking year’ for Apple services, including TV, Music, more
Apple Music and Apple TV set new user and viewership records while Apple Pay generated $100 billion in global merchant sales and prevented over $1 billion in fraud, Apple said.
- On Monday, Apple celebrated a record-breaking 2025 for its services in a press release, and Eddy Cue, Apple senior vice president of Services, framed the results and teed up 2026.
- Bundling via Apple One and new AI-powered features expanded service appeal, while original programming and Formula 1 content drove Apple TV growth.
- Payments scale and App Store engagement provided measurable impact for Apple services, with Apple Pay generating over $100 billion and eliminating more than $1 billion in fraud.
- Service expansions into more markets increased Apple’s commercial footprint and customer reach, with Apple Pay in 89 markets, Find My launching in South Korea, and Apple Fitness+ expanding to 28 additional countries and regions.
- Despite record numbers, Apple faces antitrust and regulatory scrutiny over App Store practices in the EU, Japan, South Korea, Brazil and more, and it declined to release Apple TV subscriber metrics.
17 Articles
17 Articles
Apple TV Boasts New Record for Monthly Engagement With 36% Increase in Viewership
Apple TV broke its previous viewership record in December with total hours viewed up 36% year-over-year. Eddy Cue, Apple’s senior vice president of services, announced in a memo Monday that the tech giant’s services turned out a “record-breaking year” in 2025 across Apple Music, Pay, TV, News and iCloud. The Apple TV record break comes alongside the release of what the streamer called its “biggest series to date” “Pluribus,” the Peanuts classic …
Apple TV Viewing Jumped 36% In December To New Record, SVP Of Services Eddy Cue Says; ‘Pluribus’ Is Its “Biggest Series To Date”
Eddy Cue, SVP of Services at Apple, called Pluribus Apple TV's "biggest series to date," saying it helped drive a 36% year-over-year rise in engagement.
Here's How 2025 Was a 'Record-Breaking Year' Across Apple's Services
Apple today announced that 2025 was a "record-breaking year" for many of its services, including the App Store, Apple Music, Apple TV, and Apple Podcasts. "Apple services had a banner year, rolling out game-changing features for customers while shattering records," said Apple's services chief Eddy Cue, in a press release.
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