Ferrari Unveils $640K Electric Car
- Today in Rome, Ferrari unveiled the full exterior design of the Luce, its first-ever electric vehicle and first five-seater model, ending eight years of anticipation.
- The Luce's journey began in January 2018 when former Ferrari chairman and CEO Sergio Marchionne hinted at a 'prancing horse' EV to compete with Tesla at the North American International Auto Show in Detroit.
- LoveFrom, the design collective founded by Jony Ive and Marc Newson, shaped both the Luce's interior and exterior with emphasis on physical controls, while four electric motors deliver over 1,000 horsepower, enabling 62 mph in 2.5 seconds.
- Priced at approximately $640,000 in Europe starting later this year, the Luce becomes Ferrari's costliest model; U.S. customers must wait until the second quarter of 2027 with pricing not yet released.
- The Luce's curb weight of 4,982 pounds sits only around 200 pounds above the Purosangue SUV despite the 122 kWh battery, while Ferrari's proprietary sound system captures rear-axle vibrations rather than synthesizing engine noise, addressing what chief product development officer Gianmaria Fulgenzi called 'The sound has been one of the biggest challenges with this car.
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‘Prancing’ Horsefeathers: Ferrari Investors, Fans Diss $640K EV
In Italian, the informal salutation ciao functions as both hello and goodbye. And if you want to say hello to Ferrari’s first fully electric vehicle, you’ll have to say goodbye to a minimum of €550,000 ($640,000). The Maranello, Italy-based luxury automaker introduced the high-priced Luce, Italian for “light,” on Monday, forging ahead in an EV market where rivals have gotten cold feet. Unfortunately, the vehicle’s ambitious new design went over …
Ferrari unveils 'Luce', its first fully electric car, in a tough market
ROME - Italian luxury carmaker Ferrari has unveiled its first fully electric model, the Luce, belatedly joining rivals like Porsche and Lamborghini to offer clean-energy driving thrills.
Ferrari's first electric vehicle met with market skepticism | Chattanooga Times Free Press
Ferrari on Tuesday presented its first-ever fully electric car to Italy’s President and Pope Leo XIV. Yet it's still waiting for the ultimate approval from someone less high-profile: the consumer.
Ferrari presented its first fully electric car to the President of Italy and Pope Leo XIV on Tuesday. However, it is still awaiting final consumer approval.
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