Economy. The survey institute Ipsos will buy the French group BVA Family

Ipsos, one of the world's leaders in market research, announced that it has entered into exclusive negotiations to acquire The BVA Family. The French group specializes in the analysis of consumer behaviour and marketing studies. This acquisition thus marks a new key step in the expansion strategy of Ipsos, consolidating its presence in France, the United Kingdom and Italy. A portfolio of complementary brands With more than 900 experts and strong…

After trying to buy Kantar Media, Ipsos, a French giant in market studies valued at 1.8 billion euros on the stock exchange, announces that it has entered into exclusive negotiations with a view to the strategic acquisition of The BVA Family. This major rapprochement would allow the group to strengthen its premium position in France and significantly accelerate its growth in the United Kingdom and Italy as early as 2025. Objective: to consolidat…

The BVA Family Group was established in 1970 and specializes in studies for governments and public services.