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Shein Set to Open First Physical Store in Paris
Shein plans to open six physical stores in France despite opposition, aiming to expand its market presence after surpassing many traditional fashion brands in value.
- On Friday, October 31, 2025, Shein's new landlord announced the company will open its first physical store at BHV in Paris next week.
- Founded in China in 2012, Shein now has a Singapore headquarters, and Frederic Merlin, president of Societe des Grands Magasins, called next week's opening a `world first`.
- Regulators note that Shein has been ordered to pay fines totalling 191 million euros, faced opposition from French politicians, unions and top fashion brands, and saw Disneyland Paris abandon a pop-up plan.
- SGM confirmed that five more permanent Shein shops would open in Galeries Lafayette stores around France, while a French state-owned bank pulled out of talks to purchase the Paris building.
- The move positions Shein as it has skyrocketed in value in recent years, overtaking many traditional high street fashion brands despite criticism over working conditions in Chinese factories and marketing targeting young people.
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21 Articles
21 Articles
The Chinese low-cost fashion company Shein is opening a business. An expert explains why this is causing turmoil.
·Zürich, Switzerland
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The Chinese company Shein sells dirt-cheap clothing, toys, and electronics that have been found to contain toxic substances and are assembled by underpaid workers. It is opening stores in department stores in Paris and five other French cities.
·Netherlands
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The controversial, fast-fashion brand will open its first permanent store in the world on Wednesday 5 November, right in the heart of Paris.
·Paris, France
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Total News Sources21
Leaning Left4Leaning Right4Center3Last UpdatedBias Distribution37% Left, 36% Right
Bias Distribution
- 37% of the sources lean Left, 36% of the sources lean Right
37% Left
L 37%
C 27%
R 36%
Factuality
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