18 Articles
18 Articles
Easter is becoming more important for supermarkets, 'but Christmas remains the biggest festive occasion'
Easter stollen, pre-baked rolls, croissants, eggs, roulades, tompouces: if it were up to the supermarkets, we would be eating all Easter weekend. "Would supermarkets like to turn Easter into the new Christmas? Well, you can't beat Christmas in terms of sales. Christmas can't be beaten," says retail expert Paul Moers. "But Easter will be an important week for supermarkets this year. That's for sure." He points in particular to the unrest in the w…
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