How brands can use National Days to lead with purpose, authenticity and action
3 Articles
3 Articles
World Earth Day, which this year is being held under the motto Our Power, Our Planet, highlights the collective power of individuals and communities in achieving positive change. We are all responsible for preserving our planet and for a better tomorrow, stressed the Speaker of the National Assembly, Urška Klakočar Zupančič.
Joana César Machado: "The brand's purpose - do we truly understand its meaning?" admin Tue, 04/22/2025 - 09:55 Brands are like people, to find meaning, they need a clear purpose, an "ikigai" that provides them with direction and fulfillment. This requires brands to look inward at their history, capabilities and ambitions, and outward at creating and delivering value to all their stakeholders. Purpose-driven brand management can transform the rol…
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