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Dunkin' ad Sparks Backlash over Genetics After American Eagle Controversy

UNITED STATES, JUL 30 – Dunkin' faces criticism for referencing genetics in its Golden Hour Refresher ad following backlash over American Eagle's campaign perceived as promoting eugenics.

  • On July 29, Dunkin' released a 35-second ad featuring Gavin Casalegno promoting its Golden Hour Refresher and mentioning genetics.
  • The ad sparked backlash due to its subtle praise of traits linked to white beauty ideals shortly after American Eagle's controversial ad with Sydney Sweeney.
  • Dunkin's TikTok post of the ad garnered over 1.3 million views and triggered public questions about the sudden focus on genetics in ads.
  • One TikTok user questioned the recent surge in ads focusing heavily on genetics, while another expressed resistance to brands like American Eagle and Dunkin’, highlighting increasing unease among consumers.
  • The controversy led some customers to boycott Dunkin', though the company did not respond, highlighting heightened sensitivity to language tied to race and genetics in marketing.
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Distractify broke the news in on Wednesday, July 30, 2025.
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