US EditionDubai Gets World’s First Mercedes-Benz Branded City With 13,000 Apartments - Yanko Design
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Dubai Gets World’s First Mercedes-Benz Branded City With 13,000 Apartments - Yanko Design
Luxury car brands moving into real estate isn’t exactly new anymore. Porsche kicked things off with its Design Tower Miami in 2017, followed by Aston Martin’s 66-story sail-shaped tower that opened in Miami in May 2024, and Bentley Residences expected to complete in 2026. Bugatti and Pagani both have projects underway in Miami and Dubai. But Mercedes-Benz and Binghatti just took it to another level with their newly launched Binghatti City projec…
The famous German brand has been in the panade for several years. Indeed, it has to face many contrary winds that have greatly impacted its sales worldwide. Whether it is the ever-increasing customs duties or recent stock problems, the sky does not seem clear around the company originally from Stuttgart. In order to compensate for this shortfall, the German leaders decided to diversify. Still in a high-end logic, they decided to turn to the new …
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