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Dua Lipa Sues Samsung for $15 Million Alleging Unauthorised Use of Her Image on TV Packaging

The pop star says Samsung used her image on TV packaging to imply endorsement and seeks $15 million in damages.

  • On Friday, singer-songwriter Dua Lipa sued Samsung in the Central District of California, alleging the electronics manufacturer used her likeness on television packaging without permission or payment.
  • Samsung allegedly began placing the photograph—taken backstage at the 2024 Austin City Limits Festival—on TV boxes last year as part of a large-scale retail marketing campaign without the artist's approval.
  • Seeking at least $15 million in damages, Lipa asserts copyright infringement, trademark violations, and false endorsement under the Lanham Act, claiming Samsung created a false impression of partnership.
  • After Lipa discovered the unauthorized use, she demanded the company cease distribution, but the suit claims Samsung responded in a "dismissive and callous" manner and continued the campaign.
  • The filing emphasizes that Lipa maintains a "premium brand" and is "highly selective" with endorsements, while Twitter posts suggest some consumers purchased TVs based on the unauthorized apparent association.
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British pop star Dua Lipa has filed a lawsuit against South Korean electronics manufacturer Samsung, claiming the company used her photo to promote its televisions without permission, and is seeking at least $15 million in damages.

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Pop star Dua Lipa (30) is going to court, taking on a major electronics company.

·Berlin, Germany
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She is demanding $15 million in compensation.

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Variety broke the news in Los Angeles, United States on Sunday, May 10, 2026.
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