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Dua Lipa Sues Samsung for $15 Million Alleging Unauthorised Use of Her Image on TV Packaging
The pop star says Samsung used her image on TV packaging to imply endorsement and seeks $15 million in damages.
On Friday, singer-songwriter Dua Lipa sued Samsung in the Central District of California, alleging the electronics manufacturer used her likeness on television packaging without permission or payment.
Samsung allegedly began placing the photograph—taken backstage at the 2024 Austin City Limits Festival—on TV boxes last year as part of a large-scale retail marketing campaign without the artist's approval.
Seeking at least $15 million in damages, Lipa asserts copyright infringement, trademark violations, and false endorsement under the Lanham Act, claiming Samsung created a false impression of partnership.
After Lipa discovered the unauthorized use, she demanded the company cease distribution, but the suit claims Samsung responded in a "dismissive and callous" manner and continued the campaign.
The filing emphasizes that Lipa maintains a "premium brand" and is "highly selective" with endorsements, while Twitter posts suggest some consumers purchased TVs based on the unauthorized apparent association.
British pop star Dua Lipa has filed a lawsuit against South Korean electronics manufacturer Samsung, claiming the company used her photo to promote its televisions without permission, and is seeking at least $15 million in damages.