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Dreamdata CEO: B2B buyers decide before you ever call
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Dreamdata CEO: B2B buyers decide before you ever call
B2B salespeople used to own the whole conversation. Not anymore."Everyone today knows what they want to buy and why they want to buy it before they even talk to a salesperson," says Nick Turner, CEO of B2B marketing attribution platform Dreamdata. "Salespeople are in the 'how' business now."Nick has spent more than two decades in B2B SaaS, leading go-to-market and revenue operations at companies including Botify, where he helped scale revenue 8x…
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