US EditionDozens of firms pull ads from Japanese network over sex scandal linked to its staff and celebrity
- Dozens of major Japanese companies have pulled their commercials from Fuji Television due to a sex scandal involving Masahiro Nakai, a famous TV host linked to an alleged sexual assault.
- The scandal arose after a report of a 90 million yen settlement related to an alleged incident at a dinner party in 2023.
- Fuji TV President Koichi Minato acknowledged the company failed to disclose the issue despite being aware of it six months prior to the report.
- More than 50 companies, including Nissan and Toyota, have replaced their ads with public service announcements following criticism of Fuji TV's handling of the situation.
48 Articles
48 Articles
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Almost fifty companies withdrew their advertisements from Japanese Fuji TV after one of the TV station's well-known presenters was involved in a sex scandal and the TV company then downplayed the events.
Masahiro Nakai’s Alleged Sex Scandal Prompts Advertiser Exodus at Japanese TV Giant Fuji
Major Japanese advertisers are fleeing broadcast powerhouse Fuji Television following an alleged sex scandal involving former boy band idol turned TV host Masahiro Nakai. Industry heavyweights such as Toyota, Nissan and Shiseido are among more than 50 companies pulling their spots from the network, per the Associated Press. The advertising crisis erupted after weekly magazine Shukan Bunshun reported in December that Nakai, a former member of t…
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