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Doug Ford Dumps Bottle of Crown Royal, Lashing Out at Brand over Moving Jobs to U.S.

Premier Doug Ford condemned Diageo's decision to close the Amherstburg plant, which will eliminate about 200 jobs, urging support for Ontario-made whisky instead.

  • Ontario Premier Doug Ford poured out a Crown Royal bottle at a Kitchener, Ont. press conference on Tuesday, urging support for Ontario-made whisky after Diageo announced next year's Amherstburg plant closure.
  • Diageo announced last week it will cease operations at the Amherstburg, Ont. facility early next year and close it in February 2026 as it shifts bottling volume to the U.S.; Ford said incentives couldn't save the jobs.
  • About 200 jobs will be affected at the Amherstburg bottling plant, and Diageo will engage with the community and Unifor Local 200 to support employees through the transition.
  • He warned he might pull Crown Royal from LCBO shelves, stating `This is what I think about Crown Royal. That's what they can do` while lambasting Diageo executives as 'as dumb as a bag of hammers.'
  • Ford notes the Ontario government buys about $740 million from Diageo and asked why risk that for a $17 million payroll; Diageo says it will keep a significant Canadian footprint, including headquarters and production facilities in Greater Toronto Area, Gimli, Man., and Valleyfield, Que.
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Bowen Island UndercurrentBowen Island Undercurrent
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Crown Royal bottling plant 'caught in the crosshairs' of parent company's struggles

The looming closure of an Ontario plant that bottles Crown Royal sparked political blowback this week, but a supply chain expert says the company behind the move faced pressing decisions on how to cut costs amid ongoing financial challenges.

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thetrillium.cathetrillium.ca
+2 Reposted by 2 other sources
Lean Left

Doug Ford pours out bottle of Crown Royal to protest plant closure

NDP critic calls for concrete plan to help Amherstburg workers facing layoffs

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Windsor Star broke the news in Windsor, Canada on Tuesday, September 2, 2025.
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