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Doritos Dolutos Carts: Pepsico's Street Bet

Summary by Revista Merca2.0
PepsiCo Turkey presented the Doritos Dolutos Carts, a new concept of street food. The initiative was highlighted at the Global Smiles Week, an internal PepsiCo celebration to highlight projects that generate connection with consumers. The Turkish market of snacks exceeds $1 billion a year, making it a strategic ground for brand innovations. A boot turned into urban PepsiCo Turkey decided in 2025 to take Doritos out of the shelves to take them di…
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Revista Merca2.0Revista Merca2.0

Doritos Dolutos Carts: Pepsico's Street Bet

PepsiCo Turkey presented the Doritos Dolutos Carts, a new concept of street food. The initiative was highlighted at the Global Smiles Week, an internal PepsiCo celebration to highlight projects that generate connection with consumers. The Turkish market of snacks exceeds $1 billion a year, making it a strategic ground for brand innovations. A boot turned into urban PepsiCo Turkey decided in 2025 to take Doritos out of the shelves to take them di…

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Revista Merca2.0 broke the news in on Friday, October 3, 2025.
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