US EditionDomino's Takes Aim at KFC as It Launches New Chicken Menu - Liverpool Echo
- Domino's is piloting its new chicken-focused brand, Chick 'N' Dip, in a select group of 187 outlets located throughout Northern Ireland and the North West region of England.
- The company introduced Chick 'N' Dip after conducting extensive consumer research and concept testing over a two-year period, responding to the growing demand for chicken products in the UK.
- Chick 'N' Dip offers chicken tenders, wings, boneless bites, and nine dips, combining globally inspired flavours with high-quality chicken.
- Andrew Rennie, the chief executive, described Chick 'N' Dip as an exciting new venture for Domino's, emphasizing its potential to drive substantial growth in the UK and Ireland market.
- Despite recent franchisee caution due to rising labour costs and weaker consumer confidence causing shares to hit a decade low, Domino's remains optimistic about Chick 'N' Dip's growth potential.
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Total News Sources20
Leaning Left4Leaning Right2Center11Last UpdatedBias Distribution65% Center
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- 65% of the sources are Center
65% Center
L 24%
C 65%
12%
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