Dollar General CEO raises major red flag about consumers

Dollar General CEO says consumers making $100,000 a year don't feel like high-income shoppers anymore as high gas prices and inflation reshape habits

A six-figure annual salary used to be a milestone for career success and financial security, but it isn’t what it used to be. The era of elevated inflation that began during the COVID pandemic has eroded the value of $100,000 to the point that Americans earning that much are hunting for bargains like everyone else. Walmart has previously noted that more affluent customers are shopping at the discount chain. And now they are patronizing deep disc…

Dollar General CEO says consumers making $100,000 a year don’t feel high income anymore

A six-figure annual salary used to be a milestone for career success and financial security, but it isn’t what it used to be. The era of elevated inflation that began during the COVID pandemic has eroded the value of $100,000 to the point that Americans earning that much are hunting for bargains like everyone else. […]

Dollar General CEO raises major red flag about consumers

For months, economists and retailers have warned about the financial strain facing lower- and middle-income consumers. Higher earners, on the other hand, have largely been sheltered from the effects of the rising costs of living. But that may be changing. A growing number of CEOs and industry…