Does the Chief Marketing Officer Role Need an Update?

Does the Chief Marketing Officer Role Need an Update?

The chief marketing officer (CMO) role has expanded significantly due to digital technologies, data, and AI, increasing both executional demands and strategic expectations. While the CMO title remains common and respected, its growing complexity has led some companies to split marketing leadership into specialized roles like chief digital officer or chief customer officer. A “reset” or rebranding of the title could better reflect marketing’s evo…