Doctors on Instagram Face Regulatory Crackdown on Ads, Reviews and AI Promotions
7 Articles
7 Articles
Doctors on Instagram face regulatory crackdown on ads, reviews and AI promotions
The NMC has brought social media, influencer and AI-led medical promotions under new advertising rules. The guidelines bar testimonials, fake reviews and misleading claims while allowing factual health education.
Doctors, hospitals can’t use AI to create testimonials: National Medical Commission
NEW DELHI: Doctors and hospitals cannot use AI to create patient testimonials, clinical outcomes or promotional content, nor can they pay to manipulate rankings like those on search engines and apps, under new ethical advertising guidelines issued by National Medical Commission Tuesday, effective immediately.NMC has barred registered medical practitioners and hospitals from using AI-generated content […]
Doctors and hospitals can no longer use social media arbitrarily to attract patients. New rules issued by the National Medical Commission (NMC) have brought Instagram, influencer marketing, sponsored posts and AI-generated campaigns under the ambit of medical advertising.
NMC Introduces Firm Rules for Social Media Usage by Doctors and Hospitals
The National Medical Commission (NMC) has announced new regulations that significantly restrict how doctors and hospitals may utilise social media for patient engagement and marketing. These guidelines, released on October 6, come into effect immediately and encompass various platforms like Instagram, YouTube, and others. The NMC aims to distinguish between public health communication and commercial […]
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