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Dixie And Charlie D’Amelio Animated Franchise ‘Squeaky & Roy’ Expands With Roblox Game

Dress Up BFF attracted over 1 million unique visitors and 10 million minutes of gameplay in weeks, marking strong engagement for the Squeaky & Roy franchise on Roblox.

Summary by Deadline
Social media personalities Dixie and Charli D’Amelio are expanding their animated franchise Squeaky & Roy to Roblox. The Roblox game Dress Up BFF was developed with tech and entertainment firm Invisible Universe, whose backers include Serena Williams. Tech studio Exclusible also helped create the game. Squeaky & Roy, which was inspired by the D’Amelios’ childhood […]

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Deadline broke the news in Los Angeles, United States on Tuesday, September 16, 2025.
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