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Disney+, Hulu, ESPN Are Raising Prices: Here’s How Much the Streaming Services Will Cost

Disney+ and Hulu monthly prices will rise $2 to $3 as part of Disney's plan to grow digital streaming profits despite recent subscriber losses and public backlash.

  • On October 21, 2025, Walt Disney Company said price hikes will affect new and existing subscribers on Disney+, Hulu, and ESPN Select during the next billing cycle.
  • Walt Disney framed the move as part of efforts to bolster profits and transform streaming operations after profitability last year, following price increases since Dec. 2022.
  • Among premium tiers, the Disney+, Hulu and HBO Max bundle with ads increases from $16.99 to $19.99 per month, effective October 21.
  • Subscribers are canceling in protest after Jimmy Kimmel's removal, adding to losses following the previous 700,000 lost subscribers after the last price hike.
  • Industry rivals have also hiked rates, reflecting broader trends as Netflix, Apple TV Plus, and Peacock raise prices this year; Disney will combine Disney+ and Hulu app next year while keeping standalone plans.
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The Fort Morgan TimesThe Fort Morgan Times
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Disney to raise prices on streaming services amid Kimmel pushback

Disney announced on Tuesday it will raise the subscription prices for its streaming services, amid widespread calls for a boycott following Jimmy Kimmel’s abrupt suspension from Disney-owned ABC. The increase is set to go into effect for new subscribers beginning Oct. 21. Current subscribers will see the change to their first bill on or after that date. Disney+ with ads and Hulu with ads will both increase by $2 to $11.99 per month, while Disney…

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Engadget broke the news in United States on Tuesday, September 23, 2025.
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